Your specials.
Posted.
Every night.
Type what's on special tonight. On Special writes 4 platform-perfect captions and posts them — Instagram, Facebook, Twitter, TikTok — while you're behind the bar.
Your bar is full. Your social is empty.
Independent bars and restaurants lose customers every night because they can't keep up with social posting. Sound familiar?
The 11pm regret
Tuesday ended. Half-price taco night was packed. You meant to post about it — but the bar was slammed and nobody thought to grab their phone. Now the moment's gone.
The marketing hire you can't afford
Your accountant said no to a $4K/month social media manager. Your bartender has a film degree but can barely caption a photo. So you just... don't post.
The generic tool problem
You tried Buffer. You tried Hootsuite. They work great — if your bar is a SaaS startup. For craft cocktail hour and Sunday brunch specials, they're useless. No bar context. No platform intuition. Just blanks.
Type your specials.
We post them.
On Special is the AI hype agent built for bars and restaurants — not SaaS startups. It knows the difference between a craft cocktail hour and a taco Tuesday. It writes like your best bartender talks.
“You entered a special. It's posted. That's the whole product.”
Built for the bar floor,
not the boardroom.
AI Captions That Actually Sound Like a Bar
GPT-4o trained on hospitality content writes captions that match your venue's energy — not generic corporate speak. Every. Single. Time.
4 Platforms, 1 Special Entry
Instagram, Facebook, Twitter, TikTok — each caption optimized for the platform's format, vibe, and algorithm. No copy-paste required.
Schedule Ahead for the Week
Pre-load Tuesday's Taco Night and Friday's DJ Night on Sunday. Walk in on Friday knowing everything's already handled.
Performance Dashboard That Tells You What Worked
7-day sparklines, reach by platform, best-performing specials. Not vanity metrics — the data that makes you money.
AI Daily Insight Card
Every morning: one recommendation based on your last 30 days. "Post craft cocktails at 5PM Tuesday — 3x better reach than Friday." Actionable, not noise.
Meta-Compliant Out of the Box
Handles Instagram and Facebook API compliance so you never get your account flagged. We manage the tokens, the rate limits, the compliance.
Live in 5 minutes. Posting in 10.
No account manager. No setup call. No onboarding deck. Connect, type, post.
Name your venue
Connect your social accounts once — Instagram, Facebook, Twitter, TikTok. Takes 3 minutes. You never do it again.
Type tonight's special
"Half-price Aperol Spritz, 5-8PM, Tuesday." That's it. The AI handles the rest — tone, hashtags, platform formatting, emoji.
Review, schedule, or instant-post
Glance at the 4 captions. Edit if you want. Hit post — or schedule for the right time. Done. Back to the bar.
Bars that stopped guessing
We used to lose Thursday night specials because nobody posted until Friday. On Special changed that. We post in 60 seconds and our Thursday covers are up 30%.
I was paying $400/month to a freelancer who barely understood what a Negroni is. On Special writes better captions and actually knows what 'craft cocktail hour' means.
We run 3 locations. On Special handles all three. The Agency plan pays for itself in the first week — we cancelled SpotHopper the day we signed up.
No account managers.
No surprise charges.
Unlike SpotHopper — which charges $50 extra just for Instagram — every platform is included.
- 1 venue
- 10 specials/month
- Instagram + Facebook
- AI caption generation
- Basic analytics
- Email support
- 3 venues
- Unlimited specials
- All platforms (IG, FB, Twitter, TikTok)
- AI caption generation
- Advanced analytics + sparklines
- AI daily insight card
- Quick Wins suggestions
- Schedule ahead
- Priority support
- Unlimited venues
- Unlimited specials
- All platforms
- AI caption generation
- White-label ready
- API access
- Team members
- Custom reporting
- Dedicated support
All plans include a 14-day free trial. No credit card required to start.
The questions your GM
will definitely ask
Your competition is posting right now.
Every night you don't post, a potential customer walks past your bar and into the one that showed up in their feed. Start posting tonight.